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Optimize Your People, Process and Technology To Double Year-End Giving

Originally published on TechSoup In 2020, it can feel like nonprofit staff are working twice as hard to raise half as much.  Where in-person fundraising events have dropped off, volunteers have stepped up, foundations are giving more, and donors' commitments have remained steadfast. 2020 may mean additional risks to mitigate, but the opportunity to raise funds during a year-end fundraising campaign is still there. The key to success lies in how you go about structuring your year-end campaign, by optimizing the tools you have on hand.