The future belongs to the curious.

Over the past couple of months, virtual fundraising has replaced the walk-a-thons, galas, and in-person ceremonies and events that often bring in big dollars. The immediate restrictions of the pandemic forced nonprofit organizations to critically examine how and where they engage with donors and supporters online.

And we may have mentioned it in previous posts (ok, we’ve mentioned it to death), but we’re wild about optimizing your email strategy because it’s a low cost channel that accounts for one third of all online revenue. 

If you are a nonprofit organization collecting donations online, this article applies to you. Your organization may already follow the EU’s General Data Protection Regulations (as you should!) but new 2020 laws take these guidelines to another level to protect consumers and avoid data breaches. 

Your inbox is a bustling marketplace. If you work in a “typical” office role, you receive an average of 121 emails each day and spend about 28 percent of your work day reading and answering emails.