
Over the past couple of months, virtual fundraising has replaced the walk-a-thons, galas, and in-person ceremonies and events that often bring in big dollars. The immediate restrictions of the pandemic forced nonprofit organizations to critically examine how and where they engage with donors and supporters online.
And we may have mentioned it in previous posts (ok, we’ve mentioned it to death), but we’re wild about optimizing your email strategy because it’s a low cost channel that accounts for one third of all online revenue.