This spring, record numbers of Americans said they’re looking for a new position. How can you ensure your nonprofit organization’s culture is strong enough to not only retain your top talent, but also attract new employees who are looking for a career with more purpose?
The future belongs to the curious.
Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.
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At CauseMic, we help our nonprofit clients apply best practices from Fortune 500 for-profits to scale their revenue and impact. One of the most efficient frameworks successful Silicon Valley companies use is called the Design Sprint, a concept created by Google’s Jake Knapp.
In 2020, most nonprofit marketers have a working knowledge around why personalization converts but less insight around how to structure a strong personalization strategy. The secret to success? Lead with data.
In April 2020, Microsoft CEO Satya Nadella observed, “We have seen two years’ worth of digital transformation in two months” and the results of those investments will persist long after the crisis.
The pandemic is accelerating how nonprofits adapt to structural trends, both new and existing. While temporary trends such as transitioning from in-person events to virtual fundraisers have emerged, prudent leaders are adjusting how their organization can evaluate growth opportunities and reposition themselves to emerge from the global pandemic with a business model aligned for the future.
Before reallocating your capital, evaluate your growth opportunities and sketch out how you will modify your business model to take advantage of structural changes.
Below, we’ve outlined a process for adapting your nonprofit’s business model to the new reality. It starts with understanding how changes in behavioral habits will likely grow or contract as a result of the pandemic.
Marketing the sale or trade of goods and services is as old as civilization. But digital marketing - the strategic use of technology to amplify your message and inspire action - is a fairly new and evolving concept. Just 20 years ago, there were only 23 registered blog sites on the internet. Compare that to the now 150-million-and-counting blogs in existence, and it’s clear that digital marketing is anything but static.