The future belongs to the curious.

Originally published on TechSoup

In 2020, it can feel like nonprofit staff are working twice as hard to raise half as much. 

Where in-person fundraising events have dropped off, volunteers have stepped up, foundations are giving more, and donors' commitments have remained steadfast. 2020 may mean additional risks to mitigate, but the opportunity to raise funds during a year-end fundraising campaign is still there. The key to success lies in how you go about structuring your year-end campaign, by optimizing the tools you have on hand. 

Participating in the global fundraising sprint of Giving Tuesday can feel overwhelming for nonprofits big and small. Although it’s a crowded space, there are a few recommendations to standing out in order to maximize return through this charitable fiesta.