You’re doing attribution wrong.
And it’s stunting your organization's growth.
In the Parlor with the Candlestick: A Measurement Whodunit
Posts about multi-channel approach:
It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4
Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.
What It Takes to Raise 2.6 Million in Your Year-End Fundraiser
You read thousands of words a day; the daily forecast, news headlines, ingredients in your juice, social media posts, ads, emails, and rambling articles on fundraising strategies.
Creating a Multi-Channel Approach to Your Text Messaging Strategy
Text messaging puts the power to make a gift in the palm of your supporters’ hands. The majority of nonprofit website visitors do so via mobile (51%), and 25% of givers donate via mobile. These benchmarks highlight just how important it is to reach your supporters on-the-go, and why you should incorporate text messaging into a multi-channel communications approach.