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Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

Posts about multi-channel approach:

It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4

It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4

Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.

Creating a Multi-Channel Approach to Your Text Messaging Strategy

Creating a Multi-Channel Approach to Your Text Messaging Strategy

Text messaging puts the power to make a gift in the palm of your supporters’ hands. The majority of nonprofit website visitors do so via mobile (51%), and 25% of givers donate via mobile. These benchmarks highlight just how important it is to reach your supporters on-the-go, and why you should incorporate text messaging into a multi-channel communications approach.