
You’re doing attribution wrong.
And it’s stunting your organization's growth.
Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.
You’re doing attribution wrong.
And it’s stunting your organization's growth.
Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.
You read thousands of words a day; the daily forecast, news headlines, ingredients in your juice, social media posts, ads, emails, and rambling articles on fundraising strategies.
Text messaging puts the power to make a gift in the palm of your supporters’ hands. The majority of nonprofit website visitors do so via mobile (51%), and 25% of givers donate via mobile. These benchmarks highlight just how important it is to reach your supporters on-the-go, and why you should incorporate text messaging into a multi-channel communications approach.