The future belongs to the curious.

Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

Posts about measurement strategy:

It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4

It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4

Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.