You’re doing attribution wrong.
And it’s stunting your organization's growth.
In the Parlor with the Candlestick: A Measurement Whodunit
Posts about measurement strategy:
It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4
Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.