Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no...
Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations. I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to...
Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing. Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not...
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Double your mission’s impact next year by launching a digital transformation now. First, if you’re reading this in the new year of 2022, happy New Year! And if you’ve stumbled here later, it’s still relevant, so keep reading.