Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing.
Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not collectively reading more emails from brands we bought one thing from last year.
Nothing groundbreaking here - nonprofits are strapped for time and resources. Day-to-day administration tasks can feel impossible when you’re regularly going to bat to tackle the most urgent needs of your beneficiaries, especially amidst a global pandemic. While many nonprofits have yet to dip their toes into the pool of artificial intelligence, there’s no argument that implementing a few innovative and simple AI strategies can help lighten the load on the executors at your organization.
Over the past couple of months, virtual fundraising has replaced the walk-a-thons, galas, and in-person ceremonies and events that often bring in big dollars. The immediate restrictions of the pandemic forced nonprofit organizations to critically examine how and where they engage with donors and supporters online.
And we may have mentioned it in previous posts (ok, we’ve mentioned it to death), but we’re wild about optimizing your email strategy because it’s a low cost channel that accounts for one third of all online revenue.
Your inbox is a bustling marketplace. If you work in a “typical” office role, you receive an average of 121 emails each day and spend about 28 percent of your work day reading and answering emails.