Few can argue the importance of a nonprofit’s year-end campaign.
Historically, 63 percent of donors give only on November’s Giving Tuesday. Almost one-third of all annual giving occurs in December, with 12 percent of that in the last three days.
And more than one-fourth of all nonprofits raise as much as half of their annual funding in December.
Ah yes, year-end planning — arguably, the best time for nonprofits to solicit donations.
But there’s greater concern for successful results now than in recent years.
While overall donations in 2021 remained strong and as late as April 2022 most donors stated they’d continue giving, their confidence in the direction of the economy is decidedly down.
You’re doing attribution wrong.
And it’s stunting your organization's growth.
Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.
Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations.
I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to build them a donation-ready CRM—customer relationship management system. I tried not to come off too excited.
Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing.
Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not collectively reading more emails from brands we bought one thing from last year.
You read thousands of words a day; the daily forecast, news headlines, ingredients in your juice, social media posts, ads, emails, and rambling articles on fundraising strategies.
Double your mission’s impact next year by launching a digital transformation now.
First, if you’re reading this in the new year of 2022, happy New Year! And if you’ve stumbled here later, it’s still relevant, so keep reading.
The Great Resignation has left many nonprofits with limited budgets shorthanded.
Are you one of thousands of nonprofits currently facing the challenge of an aging donor pool?