The future belongs to the curious.

Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations.

I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to build them a donation-ready CRM—customer relationship management system. I tried not to come off too excited.

In the nonprofit sector, it’s all too easy to focus on initiatives instead of investments. However, taking the time to explore your fundraising metrics grants insight to upgrade your strategy, improve operations, and plan for the future.