Few can argue the importance of a nonprofit’s year-end campaign.
Historically, 63 percent of donors give only on November’s Giving Tuesday. Almost one-third of all annual giving occurs in December, with 12 percent of that in the last three days.
And more than one-fourth of all nonprofits raise as much as half of their annual funding in December.
Ah yes, year-end planning — arguably, the best time for nonprofits to solicit donations.
But there’s greater concern for successful results now than in recent years.
While overall donations in 2021 remained strong and as late as April 2022 most donors stated they’d continue giving, their confidence in the direction of the economy is decidedly down.
You read thousands of words a day; the daily forecast, news headlines, ingredients in your juice, social media posts, ads, emails, and rambling articles on fundraising strategies.
Ever wonder if it’s worth investing time and funds to attract more monthly donors? You’re darn right it is.
Without seats filled by supportive fans, a team won’t win many games. We can all picture the sad, quiet scene. It doesn’t matter if they’re the more talented team because we need support in our lives, and without it motivation and success fade. This isn’t about sports—don’t worry.
How to spend less on your digital transformation at just the right time for bigger returns.
Welcome to the digital-first world. You’ve personally been living in it for years, and now it’s time to punch through the barrier-to-entry for your nonprofit and welcome growth and greater impact for your mission.
In the nonprofit sector, it’s all too easy to focus on initiatives instead of investments. However, taking the time to explore your fundraising metrics grants insight to upgrade your strategy, improve operations, and plan for the future.
For nonprofits, there’s never been a better time to capitalize on the untapped pool of legacy gifts, or gifts left to your nonprofit through a will or trust. Legacy gifts are also referred to as planned gifts. As the Baby Boomer population declines, approximately $30 trillion will be passed on to the next generation. Nurturing these kinds of donations can be a complicated and lengthy process without a clear time frame to receive funds, as the planned giving process often requires third-party participants, like an attorney or estate planner.
Research shows that helping others makes us happy. But according to social psychologist and author Elizabeth Dunn, it matters how we do it. As a professional happiness researcher, Dunn investigates the meaning behind what she calls “the warm glow of giving” to discover the motivating factors behind why people make donations to charities.