The future belongs to the curious.

Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

Posts about email:

Why Apple’s Mail Privacy Protection Feature is Challenging the Way We Think About Email Marketing

Why Apple’s Mail Privacy Protection Feature is Challenging the Way We Think About Email Marketing

Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing.

Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not collectively reading more emails from brands we bought one thing from last year.

Quick Tips to Acquire New Email Leads

Quick Tips to Acquire New Email Leads

Over the past couple of months, virtual fundraising has replaced the walk-a-thons, galas, and in-person ceremonies and events that often bring in big dollars. The immediate restrictions of the pandemic forced nonprofit organizations to critically examine how and where they engage with donors and supporters online.

And we may have mentioned it in previous posts (ok, we’ve mentioned it to death), but we’re wild about optimizing your email strategy because it’s a low cost channel that accounts for one third of all online revenue.