The future belongs to the curious.

Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

Posts about digital marketing:

To cure revenue woes, a sprint may be just what the donor ordered!

To cure revenue woes, a sprint may be just what the donor ordered!

Few can argue the importance of a nonprofit’s year-end campaign.

Historically, 63 percent of donors give only on November’s Giving Tuesday. Almost one-third of all annual giving occurs in December, with 12 percent of that in the last three days.

And more than one-fourth of all nonprofits raise as much as half of their annual funding in December.

Don't let inflation hold back your year-end campaign

Don't let inflation hold back your year-end campaign

Ah yes, year-end planning — arguably, the best time for nonprofits to solicit donations.

But there’s greater concern for successful results now than in recent years.

While overall donations in 2021 remained strong and as late as April 2022 most donors stated they’d continue giving, their confidence in the direction of the economy is decidedly down.

It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4

It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4

Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.

Hubspot Is Now Optimized For Your Nonprofit.

Hubspot Is Now Optimized For Your Nonprofit.

Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations.

I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to build them a donation-ready CRM—customer relationship management system. I tried not to come off too excited.

What Nonprofit Leaders Need to Understand About Digital Marketing

What Nonprofit Leaders Need to Understand About Digital Marketing

Marketing the sale or trade of goods and services is as old as civilization. But digital marketing - the strategic use of technology to amplify your message and inspire action - is a fairly new and evolving concept. Just 20 years ago, there were only 23 registered blog sites on the internet. Compare that to the now 150-million-and-counting blogs in existence, and it’s clear that digital marketing is anything but static.