Marketing the sale or trade of goods and services is as old as civilization. But digital marketing - the strategic use of technology to amplify your message and inspire action - is a fairly new and evolving concept. Just 20 years ago, there were only 23 registered blog sites on the internet. Compare that to the now 150-million-and-counting blogs in existence, and it’s clear that digital marketing is anything but static.
The future belongs to the curious.
Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.
Over the past couple of months, virtual fundraising has replaced the walk-a-thons, galas, and in-person ceremonies and events that often bring in big dollars. The immediate restrictions of the pandemic forced nonprofit organizations to critically examine how and where they engage with donors and supporters online.
And we may have mentioned it in previous posts (ok, we’ve mentioned it to death), but we’re wild about optimizing your email strategy because it’s a low cost channel that accounts for one third of all online revenue.
If you are a nonprofit organization collecting donations online, this article applies to you. Your organization may already follow the EU’s General Data Protection Regulations (as you should!) but new 2020 laws take these guidelines to another level to protect consumers and avoid data breaches.
Your inbox is a bustling marketplace. If you work in a “typical” office role, you receive an average of 121 emails each day and spend about 28 percent of your work day reading and answering emails.
Research shows that helping others makes us happy. But according to social psychologist and author Elizabeth Dunn, it matters how we do it. As a professional happiness researcher, Dunn investigates the meaning behind what she calls “the warm glow of giving” to discover the motivating factors behind why people make donations to charities.