The future belongs to the curious.

Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

Creating a Multi-Channel Approach to Your Text Messaging Strategy

Creating a Multi-Channel Approach to Your Text Messaging Strategy

Text messaging puts the power to make a gift in the palm of your supporters’ hands. The majority of nonprofit website visitors do so via mobile (51%), and 25% of givers donate via mobile. These benchmarks highlight just how important it is to reach your supporters on-the-go, and why you should incorporate text messaging into a multi-channel communications approach.  

Essential SEO Tips for Nonprofits

Essential SEO Tips for Nonprofits

Let’s say you’re curious to learn more about humpback whales. Chances are, you’ll head to the Google machine or favorite search engine to begin your research. You might want to know about where humpback whales live, interesting facts about humpback whales, and ways you can support their survival. Depending on what you search, varying articles and websites will appear. Eighty percent of visitors never get past the first page of Google, so if you’re not finding what you’re looking for, you will likely change the keywords you search to refine your results instead of heading to page two. 

Legacy Gifts: What You Need To Know

Legacy Gifts: What You Need To Know

For nonprofits, there’s never been a better time to capitalize on the untapped pool of legacy gifts, or gifts left to your nonprofit through a will or trust. Legacy gifts are also referred to as planned gifts. As the Baby Boomer population declines, approximately $30 trillion will be passed on to the next generation. Nurturing these kinds of donations can be a complicated and lengthy process without a clear time frame to receive funds, as the planned giving process often requires third-party participants, like an attorney or estate planner. 

What Nonprofit Leaders Need to Understand About Digital Marketing

What Nonprofit Leaders Need to Understand About Digital Marketing

Marketing the sale or trade of goods and services is as old as civilization. But digital marketing - the strategic use of technology to amplify your message and inspire action - is a fairly new and evolving concept. Just 20 years ago, there were only 23 registered blog sites on the internet. Compare that to the now 150-million-and-counting blogs in existence, and it’s clear that digital marketing is anything but static.

Quick Tips to Acquire New Email Leads

Quick Tips to Acquire New Email Leads

Over the past couple of months, virtual fundraising has replaced the walk-a-thons, galas, and in-person ceremonies and events that often bring in big dollars. The immediate restrictions of the pandemic forced nonprofit organizations to critically examine how and where they engage with donors and supporters online.

And we may have mentioned it in previous posts (ok, we’ve mentioned it to death), but we’re wild about optimizing your email strategy because it’s a low cost channel that accounts for one third of all online revenue.