The future belongs to the curious.

Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

The Pandemic is Accelerating How Nonprofits Adapt to Structural Trends

The Pandemic is Accelerating How Nonprofits Adapt to Structural Trends

In April 2020, Microsoft CEO Satya Nadella observed, “We have seen two years’ worth of digital transformation in two months” and the results of those investments will persist long after the crisis. 

The pandemic is accelerating how nonprofits adapt to structural trends, both new and existing. While temporary trends such as transitioning from in-person events to virtual fundraisers have emerged, prudent leaders are adjusting how their organization can evaluate growth opportunities and reposition themselves to emerge from the global pandemic with a business model aligned for the future. 

Before reallocating your capital, evaluate your growth opportunities and sketch out how you will modify your business model to take advantage of structural changes.

Below, we’ve outlined a process for adapting your nonprofit’s business model to the new reality. It starts with understanding how changes in behavioral habits will likely grow or contract as a result of the pandemic.

Optimize Your People, Process and Technology To Double Year-End Giving

Optimize Your People, Process and Technology To Double Year-End Giving

Originally published on TechSoup

In 2020, it can feel like nonprofit staff are working twice as hard to raise half as much. 

Where in-person fundraising events have dropped off, volunteers have stepped up, foundations are giving more, and donors' commitments have remained steadfast. 2020 may mean additional risks to mitigate, but the opportunity to raise funds during a year-end fundraising campaign is still there. The key to success lies in how you go about structuring your year-end campaign, by optimizing the tools you have on hand. 

Creating a Multi-Channel Approach to Your Text Messaging Strategy

Creating a Multi-Channel Approach to Your Text Messaging Strategy

Text messaging puts the power to make a gift in the palm of your supporters’ hands. The majority of nonprofit website visitors do so via mobile (51%), and 25% of givers donate via mobile. These benchmarks highlight just how important it is to reach your supporters on-the-go, and why you should incorporate text messaging into a multi-channel communications approach.  

Essential SEO Tips for Nonprofits

Essential SEO Tips for Nonprofits

Let’s say you’re curious to learn more about humpback whales. Chances are, you’ll head to the Google machine or favorite search engine to begin your research. You might want to know about where humpback whales live, interesting facts about humpback whales, and ways you can support their survival. Depending on what you search, varying articles and websites will appear. Eighty percent of visitors never get past the first page of Google, so if you’re not finding what you’re looking for, you will likely change the keywords you search to refine your results instead of heading to page two.