Let’s say you’re curious to learn more about humpback whales. Chances are, you’ll head to the Google machine or favorite search engine to begin your research. You might want to know about where humpback whales live, interesting facts about humpback whales, and ways you can support their survival. Depending on what you search, varying articles and websites will appear. Eighty percent of visitors never get past the first page of Google, so if you’re not finding what you’re looking for, you will likely change the keywords you search to refine your results instead of heading to page two.