Double your mission’s impact next year by launching a digital transformation now.
First, if you’re reading this in the new year of 2022, happy New Year! And if you’ve...
Traditionally, for one reason or another, nonprofits have long suffered the tail end of technology.
For example, most fundraising goes toward programs or services. And many nonprofits are forced to air their low percentage of donations used for infrastructure as a badge of honor.
Moreover, some also believe that using more than rudimentary technology reduces a personal touch with their donor base.However, if you have any desire to grow, none of this should be.
While digital technologies can automate certain processes and interactions, they can also enhance personalization and enable more targeted and tailored engagement.
Done well, integrating technology into a nonprofit’s business culture—or, instituting a digital transformation—can streamline operations, increase productivity, and reduce costs.
It involves leveraging digital tools and human strategies to gain efficiency, enhance donor experiences, and adapt to evolving market trends.
And let’s face it. The world is becoming increasingly connected, and your nonprofit needs to keep up. Digital transformation allows you to stay relevant by maximizing your organization's potential to engage constituents and beneficiaries on their terms.
In short, digital transformation can improve and augment your ability to serve your stakeholders effectively.
That’s great, right? But, you may ask, just how do I go about paying for it?
Along with limited technical expertise, you’re likely facing financial challenges—like the competing priorities of programs and administration, as well as how to sustain technology once you have it.
Not to mention that traditional funding sources may not prioritize technology investments or have specific grant programs for digital transformation.
However, various avenues are available for such things. One of the more prominent is a capacity grant, specifically intended to strengthen an organization's infrastructure, management systems, and operational capacity.
Capacity grants are a valuable resource for enhancing capabilities and driving meaningful change.
Whether offering restricted funding (specific uses for the money) or unrestricted funding, capacity grants afford a way to make significant internal improvements.
They can be used for things like strategic planning, staff development, and yes—technology initiatives for both systems and training. So they may reduce or even eliminate the need to siphon donation money meant for programs.
Capacity grants are available through a number of sources, including private and community foundations, government entities, corporations, nonprofit support organizations, major donors, and even crowdfunding.
It’ll take a bit of leg work to research funders who align not only with your digital goals, but with your values as well (do you really want ExxonMobile funding your climate initiatives as if they care?).
And like any funding source, those you identify as good candidates won’t just hand over the money.
You’ll need to craft a compelling case for support, presenting your nonprofit’s vision and emphasizing the likely impact of your digital transformation initiatives. Like being able to double the number of children you can feed or animals you can save or homeless you can help.
Trust me, it’s worth the effort!
You’ll seriously pump up your donor engagement by investing the funding in a customer relationship management system (CRM) like HubSpot for Nonprofits or Salesforce for Nonprofits.
Long story less long, a capacity grant can unlock your nonprofit’s potential with the right technology. Conversely, you can pile up the headaches when it’s wrong.
So get an expert to take you safely through the digital minefield!
I often liken acquiring technology to buying a car.
Do you really need to set your hair on fire with a Ferrari if you just run errands? By the same token, is a Kia enough for an offgrid adventure in the Mojave Desert?
Too much of a “tech stack” is just as bad as too little, either of which wastes your hard-fought capacity grant money.
As such, for a successful CRM implementation, partnering with a digital transformation consultant can make a world of difference.
First, this expert understands the unique needs of nonprofits and can provide solutions tailored to your organization.
Second, their knowledge essentially ensures a smooth transition that maximizes the benefits of digital transformation.
Last but definitely not least, with exposure to a variety of platforms, an expert consultant is influenced not by commissions but by expertise and experience. They know the difference between what a salesperson is trying to sell you and what you really need.
In short, a consultant can devise an effective strategy that makes sense for you. But what exactly does that look like?
In general, a successful digital transformation involves three primary considerations:
All of which leads to meaningful impact.
For example, a robust, well-aligned strategy allows nonprofits to enhance transparency and accountability. By leveraging technology for data collection, reporting, and evaluation, nonprofits can provide clear insights into their operations, impact, and resource allocation.
This fosters trust among supporters and stakeholders, a crucial asset for any organization but especially nonprofits.
The right CRM addresses all three considerations and brings fundraising, decision making, and efficiency to a whole new level.
To maximize the impact of a nonprofit CRM, consider the following elements.
First, an integrated CRM can increase revenue by providing a centralized platform for donor management, enabling personalized communication, targeted fundraising campaigns, and donor segmentation.
Second, purpose-built CRM systems like HubSpot for Nonprofits or Salesforce NPSP offer benefits such as donor tracking, marketing automation, and hearty reporting tools.
Third, CRM systems support digital transformation initiatives by streamlining operations, enhancing data-driven decision-making, and enabling constituent engagement.
By leveraging these elements, nonprofits can harness the full potential of their CRM for substantial impact.
If significant growth seems beyond your reach, it just might signal the need for a digital transformation.
Seek out a capacity grant to fund this game-changing evolution, a cornerstone of which is a CRM designed specifically for nonprofits.
With the help of an expert consultant, you’ll be able to leverage the CRM and other technological solutions that are just right for your nonprofit.
For more insights about digital transformation, doubling your revenue, and driving impact, get my new book, The High-Growth Nonprofit. You won’t need a capacity grant for that—it’s FREE!
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