On April 11th, CauseMic held an in-person event to launch my new free book, The High-Growth Nonprofit.
What a great turnout and a chance to meet a lot of terrific,...
Are you one of thousands of nonprofits currently facing the challenge of an aging donor pool?
This is one of the most common requests we receive from clients: how to draw new audiences to care about their cause. Generation Z, people born in 1996 and after, make up more than 40 percent of all customers, or in our terms, prospective philanthropists.
Every generation has its own unique preferences shaped by technological advancements and the economy they grew up in so it is important that you adapt your strategy to personalize engagement in a manner best suited to your audience.
One thing we know about younger generations such as millennials and Generation Z is that they are highly engaged on social media, are most influenced by their peers, and use smartphones to engage online. From that information alone, we can begin to see how a strategy could take shape to interact with these generations:
Researcher and author, Josh McQueen, is an expert in generational giving patterns. In a podcast interview, he shares some reminders. Here are the highlights:
The rate at which donors are embracing new platforms, trends, and technologies varies even within generations. That’s why we recommend building a multi-channel strategy to cover all your bases. Plus, a donor who receives a call to action from three unique channels is twice as likely to donate.
Reduce the friction or any barrier to a donor completing a transaction. This means, ask for less information upfront, embed your donation form on a landing page, and follow these tips to optimize your website and donation page. Younger, more tech savvy donors expect a seamless digital experience that is highly personalized.
For more detailed information on generational giving trends, check out this infographic from Classy.org.