The future belongs to the curious.

Are you one of thousands of nonprofits currently facing the challenge of an aging donor pool?

This is the third and final post of a three-part series on digital transformations for nonprofits.

We’ve discussed why technology isn’t the cure-all, and how to engage employees in your digital transformation, so now let’s talk about your content strategy and the role it plays in driving ROI.

Welcome back. This is the second post of a three-part series on digital transformations for nonprofits.

Now that you know what bells & whistles you don’t need to transform your organization, let’s talk about what you do need.

When I was in your shoes, leading the development operations for a multi-million-dollar non-profit, I wish I had the insider knowledge I have now about digital transformations, so I could avoid some of the pitfalls. 

In April 2020, Microsoft CEO Satya Nadella observed, “We have seen two years’ worth of digital transformation in two months” and the results of those investments will persist long after the crisis. 

The pandemic is accelerating how nonprofits adapt to structural trends, both new and existing. While temporary trends such as transitioning from in-person events to virtual fundraisers have emerged, prudent leaders are adjusting how their organization can evaluate growth opportunities and reposition themselves to emerge from the global pandemic with a business model aligned for the future. 

Before reallocating your capital, evaluate your growth opportunities and sketch out how you will modify your business model to take advantage of structural changes.

Below, we’ve outlined a process for adapting your nonprofit’s business model to the new reality. It starts with understanding how changes in behavioral habits will likely grow or contract as a result of the pandemic.

Originally published on Tech Soup