The future belongs to the curious.

If your nonprofit is struggling with subscriber conversions or timely donor engagement or segmenting communications, chances are you don’t have HubSpot anchoring your “tech stack.”

HubSpot is a powerful constituent relationship management system (CRM), a main component of which is the HubSpot Marketing Hub that tracks all activities taken by your donors. Their first website interaction, a newsletter signup, an event registration, that first donation—it’s all there in a donor’s contact record.

While nonprofits exist to serve clients in need rather than stockholders, they do share a few things in common with their for-profit counterparts:

1. Both have to adapt in order to grow or survive
2. Both engage their audiences to compete for available dollars within their sectors
3. Both need to know which efforts are actually bringing those dollars in

You’re doing attribution wrong.

And it’s stunting your organization's growth.

Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.

Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing.

Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not collectively reading more emails from brands we bought one thing from last year.