The future belongs to the curious.

Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

Posts by Katya Manges:

Why Apple’s Mail Privacy Protection Feature is Challenging the Way We Think About Email Marketing

Why Apple’s Mail Privacy Protection Feature is Challenging the Way We Think About Email Marketing

Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing.

Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not collectively reading more emails from brands we bought one thing from last year.