The future belongs to the curious.

Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

Posts by Katya Manges:

It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4

It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4

Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.

Why Apple’s Mail Privacy Protection Feature is Challenging the Way We Think About Email Marketing

Why Apple’s Mail Privacy Protection Feature is Challenging the Way We Think About Email Marketing

Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing.

Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not collectively reading more emails from brands we bought one thing from last year.