You’re doing attribution wrong.
And it’s stunting your organization's growth.
In the Parlor with the Candlestick: A Measurement Whodunit
Posts by Katya Manges:
It’s Time to Eat Your Data Driven Vegetables: A “Why Now” Guide to Google Analytics 4
Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no different.
Why Apple’s Mail Privacy Protection Feature is Challenging the Way We Think About Email Marketing
Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing.
Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not collectively reading more emails from brands we bought one thing from last year.