Nothing groundbreaking here - nonprofits are strapped for time and resources. Day-to-day administration tasks can feel impossible when you’re regularly going to bat to tackle the most urgent needs of your beneficiaries, especially amidst a global pandemic. While many nonprofits have yet to dip their toes into the pool of artificial intelligence, there’s no argument that implementing a few innovative and simple AI strategies can help lighten the load on the executors at your organization.
Over the past couple of months, virtual fundraising has replaced the walk-a-thons, galas, and in-person ceremonies and events that often bring in big dollars. The immediate restrictions of the pandemic forced nonprofit organizations to critically examine how and where they engage with donors and supporters online.
And we may have mentioned it in previous posts (ok, we’ve mentioned it to death), but we’re wild about optimizing your email strategy because it’s a low cost channel that accounts for one third of all online revenue.
If you are a nonprofit organization collecting donations online, this article applies to you. Your organization may already follow the EU’s General Data Protection Regulations (as you should!) but new 2020 laws take these guidelines to another level to protect consumers and avoid data breaches.
Research shows that helping others makes us happy. But according to social psychologist and author Elizabeth Dunn, it matters how we do it. As a professional happiness researcher, Dunn investigates the meaning behind what she calls “the warm glow of giving” to discover the motivating factors behind why people make donations to charities.