Franny Lown

Why Personalized Marketing Begins with Data

In 2020, most nonprofit marketers have a working knowledge around why personalization converts but less insight around how to structure a strong personalization strategy. The secret to success? Lead with data. 

Optimize Your People, Process and Technology To Double Year-End Giving

Originally published on TechSoup In 2020, it can feel like nonprofit staff are working twice as...

Creating a Multi-Channel Approach to Your Text Messaging Strategy

Text messaging puts the power to make a gift in the palm of your supporters’ hands. The majority of...

Five Fundraising Metrics That Fuel Growth

In the nonprofit sector, it’s all too easy to focus on initiatives instead of investments. However,...

Simple Suggestions to Make Giving Tuesday Work For Your Nonprofit

Participating in the global fundraising sprint of Giving Tuesday can feel overwhelming for...

A/B Testing: Optimize Your Email Marketing

When was the last time you re-evaluated your nonprofit email communications? 

Essential SEO Tips for Nonprofits

Let’s say you’re curious to learn more about humpback whales. Chances are, you’ll head to the...

Legacy Gifts: What You Need To Know

For nonprofits, there’s never been a better time to capitalize on the untapped pool of legacy...

Why Women Give More Gifts Than Men

In the annual report on the intersectionality of gender, technology, and charitable giving, the...

Why Your Nonprofit Should Have a Chatbot

Nothing groundbreaking here - nonprofits are strapped for time and resources. Day-to-day...
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