The future belongs to the curious.

Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

Posts by Franny Lown:

Monthly Recurring Donations—A Win for Both Nonprofit and Donor

Monthly Recurring Donations—A Win for Both Nonprofit and Donor

Ever wonder if it’s worth investing time and funds to attract more monthly donors? You’re darn right it is.

Without seats filled by supportive fans, a team won’t win many games. We can all picture the sad, quiet scene. It doesn’t matter if they’re the more talented team because we need support in our lives, and without it motivation and success fade. This isn’t about sports—don’t worry.

Optimize Your People, Process and Technology To Double Year-End Giving

Optimize Your People, Process and Technology To Double Year-End Giving

Originally published on TechSoup

In 2020, it can feel like nonprofit staff are working twice as hard to raise half as much. 

Where in-person fundraising events have dropped off, volunteers have stepped up, foundations are giving more, and donors' commitments have remained steadfast. 2020 may mean additional risks to mitigate, but the opportunity to raise funds during a year-end fundraising campaign is still there. The key to success lies in how you go about structuring your year-end campaign, by optimizing the tools you have on hand. 

Creating a Multi-Channel Approach to Your Text Messaging Strategy

Creating a Multi-Channel Approach to Your Text Messaging Strategy

Text messaging puts the power to make a gift in the palm of your supporters’ hands. The majority of nonprofit website visitors do so via mobile (51%), and 25% of givers donate via mobile. These benchmarks highlight just how important it is to reach your supporters on-the-go, and why you should incorporate text messaging into a multi-channel communications approach.  

Essential SEO Tips for Nonprofits

Essential SEO Tips for Nonprofits

Let’s say you’re curious to learn more about humpback whales. Chances are, you’ll head to the Google machine or favorite search engine to begin your research. You might want to know about where humpback whales live, interesting facts about humpback whales, and ways you can support their survival. Depending on what you search, varying articles and websites will appear. Eighty percent of visitors never get past the first page of Google, so if you’re not finding what you’re looking for, you will likely change the keywords you search to refine your results instead of heading to page two. 

Legacy Gifts: What You Need To Know

Legacy Gifts: What You Need To Know

For nonprofits, there’s never been a better time to capitalize on the untapped pool of legacy gifts, or gifts left to your nonprofit through a will or trust. Legacy gifts are also referred to as planned gifts. As the Baby Boomer population declines, approximately $30 trillion will be passed on to the next generation. Nurturing these kinds of donations can be a complicated and lengthy process without a clear time frame to receive funds, as the planned giving process often requires third-party participants, like an attorney or estate planner.