All nonprofit executives recognize strategy is important. But it’s a safe assumption that most also find the creation of their organization’s strategic plan to be daunting, sometimes scary. When making decisions on the path ahead, you will cut off other possibilities and opportunities. Those choices become a reflection of you as a leader and what if they don’t pan out?
Marketing the sale or trade of goods and services is as old as civilization. But digital marketing - the strategic use of technology to amplify your message and inspire action - is a fairly new and evolving concept. Just 20 years ago, there were only 23 registered blog sites on the internet. Compare that to the now 150-million-and-counting blogs in existence, and it’s clear that digital marketing is anything but static.
Your inbox is a bustling marketplace. If you work in a “typical” office role, you receive an average of 121 emails each day and spend about 28 percent of your work day reading and answering emails.