The future belongs to the curious.

Welcome to the CauseMic blog, where we share insights to help nonprofit leaders scale your organization.

Hubspot Is Now Optimized For Your Nonprofit.

Hubspot Is Now Optimized For Your Nonprofit.

Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations.

I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to build them a donation-ready CRM—customer relationship management system. I tried not to come off too excited.

Why Apple’s Mail Privacy Protection Feature is Challenging the Way We Think About Email Marketing

Why Apple’s Mail Privacy Protection Feature is Challenging the Way We Think About Email Marketing

Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing.

Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not collectively reading more emails from brands we bought one thing from last year.

Monthly Recurring Donations—A Win for Both Nonprofit and Donor

Monthly Recurring Donations—A Win for Both Nonprofit and Donor

Ever wonder if it’s worth investing time and funds to attract more monthly donors? You’re darn right it is.

Without seats filled by supportive fans, a team won’t win many games. We can all picture the sad, quiet scene. It doesn’t matter if they’re the more talented team because we need support in our lives, and without it motivation and success fade. This isn’t about sports—don’t worry.

Are You Set Up for Crypto?

Are You Set Up for Crypto?

Many nonprofit leaders face a similar dilemma: how can we attract new, younger donors to invest in our cause? A good starting point is to get up to speed on how younger generations want to make a contribution. Millennial and Generation Z donors are investing in and spending cryptocurrency at increasing rates, and if you aren’t set up to welcome them, you may be missing out on your portion of a $300 million pool of charitable funding.